The ultimate guide
TO CREATING, GROWING, + MAINTAINING YOUR BRAND’S SOCIAL MEDIA PRESENCE.
Running a social media
presence is hard work.
but what if it doesn’t have to be?
The Trendsetter Course is designed to empower entrepreneurs with the tools, knowledge, and system of operations to run their accounts efficiently, successfully, and authentically.
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Learn how to run your socials like a digital agency. This self-paced course is the ultimate guide to creating, growing, and maintaining your brand’s social media presence. The course is a combination of video modules, written guides, editable templates, client examples, and more. Complete with a 50+ page interactive digital workbook, learn to Build Your Brand, Develop a Social Media Strategy, Create Quality Content, as well as Plan, Schedule, + Analyze your content.
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The Trendsetter Course is a must for brands looking to master the art of social media content creation and management. With a focus on capturing authentic moments, developing a personalized social media strategy, and analyzing data for informed decision-making, this course will teach you how to run your socials efficiently and authentically. Once you've completed the course, you can book a 1-hour Workbook Review Session with the creator of the course and Certified Marketing Coach, Trish Crall. The Trendsetter Course provides invaluable guidance for those looking to create a strong brand presence, engage effectively with audiences, and make impactful content decisions.
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The Trendsetter Course was designed for the busy business owner, entrepreneur, or brand curator who understands the importance of social media but struggles to consistently create or post quality content efficiently. This course offers a self-paced, time-saving approach to mastering social media management where you'll learn how a social media agency would handle your account. By addressing the specific needs and challenges faced by small business owners, The Trendsetter Course will empower you to strategically and efficiently run your social media accounts, allowing you to focus on your business as a whole.
TAKE CONTROL OF YOUR SOCIAL MEDIA SUCCESS AND LEARN HOW TO RUN YOUR SOCIALS LIKE AN AGENCY.
The Trendsetter Course is designed to empower entrepreneurs with the tools, knowledge, and system of operations to run their accounts efficiently, successfully, and authentically.
Invest in your brand's future by mastering the vital business skill of digital marketing. Empower yourself to manage your accounts with confidence and expertise.
SECTION 1
BUILD YOUR BRAND
In Section 1, The Trendsetter Course guides you through the essential steps to craft a brand identity that stands out. From designing a memorable logo to hand-picking fonts and colors that reflect your brand's personality, The Trendsetter Course provides actionable strategies to bring your vision to life. But it's not just about aesthetics. We delve into the intricacies of understanding your audience. You'll uncover insights into their preferences, pain points, and motivations through detailed audience analysis. With this knowledge, you'll be able to explain why your brand is the perfect choice for your target audience, setting you apart from the competition.
SECTION 2
DEVELOP A SOCIAL MEDIA STRATEGY
In Section 2, we dive into the crucial steps of crafting a personalized social media strategy tailored to your brand. Learn how to define content pillars that seamlessly align with your brand's identity, ensuring consistency and engagement across all platforms. But it doesn't stop there. Discover how daily scroll sessions—morning, afternoon, and evening—on social media can foster meaningful engagement. The best part? This engagement strategy requires just 15 minutes a day, showcasing the power of intentional and strategic engagement to complement your social media strategy and drive results.
SECTION 3
CREATE QUALITY CONTENT
In Section 3, we uncover the secrets of creating compelling content that elevates your brand's presence on social media. Dive into a world of creativity as we introduce you to essential apps like Canva, Capcut, and Adobe Lightroom, providing tips and tricks to maximize their potential. But it doesn't end there. The Trendsetter Course delves into the nuances of capturing candid moments, experimenting with angles and lighting for photos and videos, and leveraging collaborative posts and giveaways to engage your audience. Embrace consistency and authenticity as you harness your uniqueness to forge genuine connections with your followers.
SECTION 4
PLAN, SCHEDULE, ANALYZE
In Section 4, The Trendsetter Course presents a comprehensive guide to planning, scheduling, and analyzing social media content. Learn how to structure your social media workflow, from weekly planning sessions to content creation and scheduling. Discover how this systematic approach empowers you to manage your social media presence effectively while fostering engagement with your audience. But it doesn't end there. The Trendsetter Course highlights the importance of data analysis through platforms like Meta Business Suite, enabling you to track performance metrics and make informed content decisions based on audience engagement.
TAKE CONTROL OF YOUR SOCIAL MEDIA SUCCESS AND LEARN HOW TO RUN YOUR SOCIALS LIKE AN AGENCY.
Let me guess - you know your brand would benefit from being on social media… but you have no time / knowledge / or clue how to grow on social media. Trust me, you’re not alone!
I get it - social media is only one of the many elements of a business strategy, but WOW it’s a big one! According to Hootsuite, people spend an average of 2 hours and 24 minutes per day on social media platforms.
HubSpot shares that 63% of customers expect companies to offer customer service via their social media channels, and 90% of social media users have already used social media as a way to communicate with a brand or business. Translation - if you want to connect with your audience, social media is a powerful marketing tool to harness.
The Trendsetter Course was built with the busy business owner in mind. My goal is not to make you into a content creator - social media is my passion, but it doesn't have to be yours. Learn the skill of digital marketing through The Trendsetter Course which will empower you to run your socials like a marketing agency - in just a few hours a month.
Through a combination of video modules, a 50+ page digital workbook, worksheets, editable templates, client examples, and industry secrets - you will complete the course with a customized social media strategy that is unique to your audience and social media goals.
Plus, each course includes a 1-hour workbook review session with The Trend Social. Here we will review your strategy, brainstorm your brand’s next steps, and dive deeper into your social media success. What are you waiting for? Let’s get trending.
dive into what makes a brand successful on social media.
YOU'RE NOT ALONE IN FEELING OVERWHELMED BY THE EVER-CHANGING WORLD OF SOCIAL MEDIA.
